WHAT IS A SEGMENT?

Targeting specific customer groups just got easier. Imagine you want to know (and eventually engage) your customers in Lagos Nigeria, or you want to group your customers that have made N15,000 worth purchase via Paystack, our Segment allows you to do that.

A segment is a group of customers that share similar characteristics. You can use our segment to group your customers into meaningful groups where they share similar characteristics.

Benefits of using the “Segment” Feature on Bunce

Increased Revenue and Improved Conversion Rates:

Bunce allows you to segment your customers based on factors like payment behavior (high-paying, at-risk of churn), purchase history (frequent buyers, one-time purchases), and demographics (location, age groups). With this segmentation, you can create targeted marketing campaigns with relevant offers and promotions for each group. For example, you could offer discounts to customers at risk of churn to incentivize them to stay, or present exclusive deals to high-paying customers to encourage further spending. By tailoring your marketing efforts, you can increase conversion rates and ultimately drive more revenue for your business.

Enhanced Customer Engagement and Retention:

Generic marketing messages often fall flat. Segmentation on Bunce lets you send personalised communication that resonates with specific customer groups. You can craft targeted emails, SMS, or in-app messages that address their specific needs and interests. This personalised approach fosters stronger customer relationships and keeps them engaged with your brand. Increased engagement can lead to higher customer satisfaction and loyalty, reducing churn and promoting repeat business.

Data-Driven Decision Making for Growth:

Bunce provides customer insights based on your segmentation strategies. You can analyse data such as response rates to targeted campaigns, and purchase patterns. These insights help you understand your customer base better and identify opportunities for growth. You can make data-driven decisions to optimize your product or service offerings, improve marketing strategies, and personalize the customer journey for different segments. This can lead to a more effective overall customer experience and support long-term business growth.