HOW TO TRACK BROADCAST PERFORMANCE

Tracking the performance of your broadcasts is essential for understanding how effectively your messages are reaching and engaging your audience. Bunce provides a detailed performance tracking feature that allows you to analyze your broadcasts in depth.

To learn what broadcasts are and how to create one, click here.

Accessing Broadcast Performance

1. Navigate to the Broadcast Tab
   • On the Bunce dashboard, go to the Broadcasts tab.

   • Here, you’ll find a list of all created and sent broadcasts.

     
     

     

2. View Broadcast Details

   • Each broadcast displays key information, including:

     
     

     

     • Title: The name of the broadcast.
     • Channel: The communication channel used (e.g., Email, SMS, WhatsApp, etc.).
     • Statuses: Metrics showing how the broadcast performed. These include:
       • Sent: The total number of messages successfully sent to customers.
       • Delivered: The number of messages that successfully reached the recipients' inboxes or devices.
       • Opened: The count of recipients who opened the message (email or notification).
       • Failed: The number of messages that could not be delivered (e.g., invalid email addresses, server issues).
       • Clicked: The total number of recipients who clicked any links included in the message.

Detailed Broadcast Analysis

To dive deeper into a specific broadcast's performance, follow these steps:

1. Click on the Title of the Broadcast

• Clicking the broadcast title opens a detailed view with multiple tabs for comprehensive insights.

2. Overview Tab

• The Overview tab displays a performance graph that visually represents the broadcast’s metrics over time.
• Use this graph to identify trends such as peak engagement periods or delivery issues.

3. Customers Tab

• The Customers tab lists all recipients of the broadcast.
• For each customer, you can see:
  • The status of the message (Sent, Delivered, Opened, Failed, or Clicked).
  • The timestamp for when the message reached each status.

• This tab provides granular insight into individual customer interactions.

  
  

  

4. Link Performance Tab

• If your broadcast included a link, the Link Performance tab tracks how the link performed.

  

• Metrics displayed here include:
  • Total Clicks: The total number of clicks on the link.
  • Customer Details: Clicking on the total clicks metric reveals:
    • A list of customers who clicked the link.
    • The number of times each customer clicked the link.

• Use this information to identify highly engaged customers or assess the effectiveness of your call-to-action.

Why Track Broadcast Performance?

• Improve Campaigns: Use data to refine your messaging and improve future broadcasts.
• Engagement Insights: Understand how and when your audience engages with your messages.