GLOSSARY

General Terms

1. Templates: Pre-designed formats used to create messages or campaigns quickly.
2. New Customers: Users who have signed up or started using the platform within a defined period.
3. Customers: Individuals or entities engaging with the platform or business.
4. MAU (Monthly Active Users): The number of unique users who interacted with the platform in the past month.

Customer Metrics

1. Customer Lifetime Value (CLV): The total revenue expected from a customer during their entire relationship with the business.
2. Revenue Growth Rate: The rate at which the company's revenue is increasing over time.
3. Customer Retention Rate: The percentage of customers who continue to use the service over a specific time period.

Revenue and Payments

1. Total Revenue: The sum of all income generated from business activities.
2. Transaction Fees: Charges incurred for processing payments through a payment gateway.
3. Failed Payments: Transactions that were not successfully processed.
4. Payment Processor Check: Validation to ensure a payment processor is functioning correctly.

Engagement Metrics

1. Total Messages: The total number of messages sent from the platform.
2. Delivery Rate: The percentage of sent messages successfully delivered to recipients.
3. Open Rate: The percentage of delivered messages that were opened by recipients.
4. Clickthrough Rate: The percentage of recipients who clicked a link within a message.
5. Failure Rate: The percentage of messages that failed to be delivered.
6. Unsubscribed: Customers who opted out of receiving further messages.
7. Bounce Rate: The percentage of messages that could not be delivered due to invalid or non-existent addresses.
8. Unsubscribed Rate: The percentage of customers who unsubscribed after receiving a message.

Campaigns and Segments

1. Top Performing Campaigns: Campaigns that achieve the highest success based on metrics like engagement, revenue, or clickthrough rates.
2. Campaigns: A series of planned actions or messages designed to achieve a specific goal.
3. Segments: Groups of customers categorized based on shared attributes or behaviors.
4. Automatic Segments: Dynamic groups of customers updated automatically based on set rules or conditions.
5. Manual Segments: Groups of customers manually created and updated by the user.
6. Broadcasts: Single messages sent to a group of customers at once.

Message Metrics

1. Message Metrics: Data points tracking the status of messages, such as sent, delivered, opened, clicked, unsubscribed, or bounced.
2. Message Check: Validation of a message to ensure it meets specific conditions before sending.

Logs

1. Engagement Log: Records of customer interactions, such as sent messages and responses.
2. Transaction Log: Logs of completed or failed transactions, including amounts and timestamps.
3. Events Log: A record of user actions, such as signing up, making a purchase, or clicking a link.

Attributes and Events

1. Attributes: Data points that define a customer, such as name, email, or preferences.
2. Event ID: A unique identifier assigned to an event for tracking purposes.
3. Attribute ID: A unique identifier for a customer attribute.
4. Event Check: Verification of an event to ensure it meets predefined conditions.

Integration and APIs

1. API (Application Programming Interface): A set of rules and tools for building software applications and enabling communication between systems.
2. Webhooks: Notifications sent to external systems when specific events occur within the platform.
3. Domain: The registered name of a website or service.
4. Integrations: Connections between the platform and external tools or systems.
5. Data Sources: Origins of data imported into the platform for analysis or action.

Workflows and Automation

1. Workflow: A sequence of automated steps to achieve a specific outcome.
2. Trigger: An action or condition that starts a workflow.
3. Go to Step: An instruction to move to a specific part of a workflow based on conditions.
4. Operator: A logical function used to evaluate conditions in workflows (e.g., AND, OR).
5. Action: A task performed as part of a workflow, such as sending a message.
6. Delay: A specified wait time before the next step in a workflow is executed.
7. Control: A step used to manage the flow or decision-making in a workflow.

Checks and Validations

1. Attribute Check: Validation of customer attributes to ensure accuracy or compliance with conditions.
2. Transaction Check: Verification of transaction data to identify any anomalies or errors.
3. Multi-condition: A set of multiple criteria that must be met for an action to proceed.

Performance and Analytics

1. Link Performance: Metrics that show how links in messages are performing based on clicks and conversions.
2. Invalid Customers: Customers with incomplete or incorrect data that prevent engagement.