.png)
SUBSCRIPTION VS PAY-AS-YOU-GO
Subscription vs Pay-As-You-Go
Bunce offers two flexible billing models to support your engagement needs:
- Subscription Plans – Ideal for predictable usage with discounted pricing
Pay-As-You-Go (PAYG) – Perfect for flexible or occasional usage
This guide breaks down the key differences, benefits, and use cases for each.
1. Overview
Feature |
Subscription |
Pay-As-You-Go (PAYG) |
| Billing Type | Recurring monthly or yearly | On-demand, wallet-based top-ups |
| Ideal For | Predictable, high-volume usage | Flexible, low or unpredictable usage |
| Commitment | Yes – fixed quota per billing cycle | No commitment – only pay for what you use |
| Included Credits | Yes – fixed number of SMS, emails, MAUs | No – must purchase credits separately |
| Top-Ups | Optional – only if you exceed your quota | Required – credits must be bought before usage |
| Pricing | Discounted rates for bulk volume | Standard rates; varies per country (SMS) |
2. When to Use Each Model
Use Subscription if you:
- Have regular marketing or transactional messages
- Prefer predictable monthly billing
- Want lower rates for high-volume messaging
Use Pay-As-You-Go if you:
- Want full flexibility with no recurring charges
- Have occasional campaigns or seasonal usage
- Need to top up as needed without being locked into a plan
3. Pricing & Credits
- Subscription includes a bundled quota of credits per month (SMS, email, MAUs).
- PAYG requires you to top up your wallet and manually purchase credits before usage.
You can mix both models ,subscribe for your baseline needs, and use PAYG for top-ups when you exceed your plan.