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WHAT IS AN EVENT ?
An Event is an action that users perform within your application, ranging from simple interactions to significant milestones. Events are essential for understanding user behavior, tracking engagement, and personalizing interactions based on the actions users take.
Examples of Events:
- Signing up for an account
- Making a purchase
- Clicking a button
- Adding an item to a cart
At Bunce, you can create and track these events to segment users and interact with them in a more meaningful and personalized manner.
Types of Events
Bunce supports two main types of events: Payment Events and Custom Events.
1. Payment Events
Payment Events are automatically generated actions associated with your payment gateways. These events help you monitor user behavior related to payments and manage payment workflows effectively.
Examples of Payment Events:
- Successful Payment: Tracks when a user successfully completes a payment.
- Abandoned Cart: Tracks when a user adds items to their cart but does not complete the purchase.
To learn more about Payment Events, click here.
2. Custom Events
Custom Events are manually created actions specific to your business needs or application setup. These events provide flexibility, allowing you to track unique user behaviors that are critical for your operations.
Examples of Custom Events:
- Tracking when a user views a specific product.
- Monitoring when a user attends a webinar or downloads a resource.
- Recording when a user completes a survey.
To learn more about Custom Events, click here.
Why Are Events Important?
- User Segmentation: Events allow you to group users based on their behavior and preferences.
- Personalized Engagement: Trigger tailored interactions, such as targeted emails or messages, based on specific actions users take.
- Behavior Insights: Gain a deeper understanding of how users interact with your application, helping you improve the user experience.