HOW TO CREATE A PAYMENT EVENT

What are Payment Events?

Payment Events are automatically generated actions tied to your payment gateways. These events allow you to monitor user behavior related to payments and streamline payment workflows.

Examples of Payment Events:

Successful Payment: Tracks when a user completes a payment successfully.
Abandoned Cart: Tracks when a user adds items to their cart but does not finalize the purchase.
Failed Payment: Tracks when a payment attempt is unsuccessful.

Steps to Create a Payment Event

1. Integrate Your Payment Processor

To create Payment Events, you must first connect a payment processor to Bunce. Supported processors include platforms like Flutterwave, Stripe, or Paystack.

To learn how to integrate payment processors, click here.

2. Segment Customers Using Payment Events

After creating payment events, you can use them to segment customers based on their actions. For example:

Create a segment for users who completed a successful payment and send them a thank-you email.
Create a segment for users with abandoned carts and trigger an automated reminder email.

To learn more about creating automatic segments, click here.

Why Use Payment Events?

Improved Engagement: Use payment data to send targeted messages and increase conversions.
Customer Insights: Gain visibility into user payment behaviors, such as successful transactions or failed attempts.
Automation Opportunities: Automate follow-up actions, like reminders for abandoned carts or incentives for failed payments.